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who we are


"There are 2 types of music; that good shit and everything else"


Collective - Record Label - Platform 

"The ultimate Hip Hop performance collective" I Am Hip Hop Magazine - Read the full article

"Events for Hip Hop heads looking to diversify their ears" - Read the full article


And What? LDN; the collective, platform & label questions the standard model for a collective and puts a unique spin on the modern music platform. Run by artists, engineers & creatives, as well as their solo careers the crew design forward thinking music experiences - virtual & IRL - hosting inclusive & expansive events as well as live streams, podcast & radio shows (Threads London & The Face Radio Brooklyn).

The collective has held events around the capital and UK (Hootananny, Volks Brighton, Chip Shop & Grow Hackney) and performed at events held by Noisily Festival, the V&A Museum & Breakin' Convention.

The crew is made up of musicians, DJs, MCs, vocalists, live electronic artists, producers & videographers formed in 2015 and based in London.

Artists who've performed for us: DJ Maseo (De La Soul), Bruza, Serocee, Layfullstop, HALFQUEEN, Dochi, Harleighblu, Mysdiggi, Shumba Youth & Logic Peoples Army.

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